For example, a powerful brochure design will more likely to be read, remembered and respected. Here are five simple, but essential tricks of the designer’s trade that you can use immediately, at little cost, to improve your brochure design.

1. Take advantage of quality clip art and stock photos

Chances are you’re not an illustrator or photographer, but that shouldn’t stop you from using professional illustrations or photos in your marketing piece. You can use clip art—sometimes at a very low price—to enhance your layout. Check out the Internet for sites that feature clip art or stock photo libraries that provide a wide variety of quality and prices to choose from. Use the same style of graphics throughout your brochure design to create a consistent look.

2. Jazz up your layout so your most important points stand out

Break up monotonous lines of text with attractive “pull quotes” or “call-outs,” which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.

3. Repeat certain elements

Good design calls for repeating certain elements throughout your piece to make the whole piece come together visually. For example, use the same color, shape, and size for all your bullets. Also make all your headers the same size, color, and font. Repeat specific graphic elements such as boxes, banners, and rule lines throughout the piece. A word of caution: When you review your work, make sure you’ve used all of these design elements consistently.

4. Pay attention to proximity

Proximity refers to the exact spatial relationships between elements. For example, you create visual relationships between photos and their captions by keeping the captions close to the photos. For subheads, a pro positions them closer to the text below than the text above. Apply this principle of exact spatial relationship to all other graphic and text elements where appropriate. When you review your work, make sure you’ve applied this spacing consistently throughout.

5. Know when to use serif and sans serif fonts

In general, when you have a large amount of text, it is best to use a serif font because it is easier to read than a sans serif font. Serifs are the tiny horizontal strokes attached to the letters which help the reader’s eyes flow from letter to letter. Bold sans serif (without serifs) are good for headlines and subheads because they slow the reader down thus bringing more attention to each word or concept. Some examples of serif fonts that are good for body copy are: Times, New Century Schoolbook, Garamond and Goudy. Some examples of sans serif fonts that are good for headlines are: Arial Bold, Helvetica Black, Univers Bold and Trade Gothic.

—–

Written by Karen Saunders. She is the author of Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! Look up her stuff at macgraphics.net

Here are some basic tips that should be taken into consideration by all kind of clients before taking the step to hire a graphic designer or collaborate with a creative advertising agency.

1. AIDA (Attention – Interest – Desire – Action)

This is the most famous and simple advertising formula used in advertising all around the world and it would be very useful for clients to have that in mind while collaborating with a graphic designer or an advertising agency. Here is what AIDA means: When you advertise a product or a service you should have in mind that your advertisement should be attractive in order to gain Attention. This attention has to be transformed to Interest for your product or service and this interest should lead to your product or service being Desired. The final step is the potential to transform this desire to an Action of buying the product or following the advertisement’s instructions.

2. Advertisement positioning

Knowing where to place an advertisement according to its content is vital and it determines whether it will be successful or not. If you want to increase sales, this is a research that should never be bypassed. You wouldn’t advertising jewelry in a car magazine.

3. Do not confuse responses with results

People may respond to an amazing or a bad design in ways that may create intense impressions, but try not to misunderstand this impressions with the potential of the advertisement to convey the right message to the right people. Many time we hear a very good critique on a design or illustration and that is where the misunderstanding begins. The fact the the design of an advertisement is beautiful doesn’t always mean that the advertisement has the potential to increase sales. On the other hand, the fact that the logo at the top or at the bottom of a print ad is huge, doesn’t mean that the message is believable and persuasive.

4. Focus on content

Try to focus on the right elements of the design in your advertisement. It is much more important for an ad to be informative, believable, persuasive and believable, rather than being expensively produced, glossy, witty and funny.

Articles by isaaczakar.com

Here we have collected 20 free PSD templates for corporate website that can be a reference you to create great web design and fit the client’s wishes. Also you may interested to see other stuff related to Photoshop: Free PSD Navigation Menu and Creative Photoshop Tutorials.

FINANCE

XTECH LANDING

MYRICO

MAGNATE

PROFESSIONAL BUSINESS

SOTFWARE LAYOUT

EMPOWER CORPORATE WEB

URBAN ARCHITECTURE

PRODUCT LAYOUT

CAPRICE

HSTUDIO

APPOS

APPIX

CRIMSNITE

GRAFIXCORP

1. Fix Facebook Like 

This plugin will fix all sorts of facebook related errors while sharing content such as wrong thumbnail image, title, descriptions, URL and much more using open graph protocol from facebook.

2. Theme Test drive

Safely tests drive any themes in your blog while it is live so your users won’t see the changes you are making in the site. Once you feel the changes is ok, then you can live the blog with the changes you made.

3. Gravity Forms

One of the best multilingual for processing plugin for wordpress powered blogs that comes with easy user friendly drag-and-drop interface for easy integration.

4. Advanced Excerpt

This is an advanced and upgraded version of wordpress default excerpt options which adds various new features like add a read-more link text, ignores custom excerpts, keeps HTML markup in the excerpt, trims the excerpt to specific length and much more to default excerpt options.

5. Different Posts per Page

Having much post in your homepage, category and tags archives will surely increase your blog loading speed that ultimately affects your SEO. After installing this plugin you can gain full control over your archive pages so you can set the number and the order of the post to be displayed.

6. WP Hide Post

By default any updates you post on your blog will be visible to the visitors you can’t control over it but by installing this plugin you can gain full control over visibility of post such as which post should be on front page, how many post should display in archive pages etc.,

7. Woo TumBlog

It creates a tumblr style look to your wordpress blog that can be easily updated from wordpress dashboard, iPhone and other familiar wordpress interface.

8. Codestyling Localization

It allows you to manage and edit all gettext translation files directly from your wordpress admin panel without any need of any external editor.

9. Scribe SEO

It will analyze your blog post and give suggestion to optimize the content to get higher seo benefits by adding more profitable keywords according to your content. It also helps you to build crosslink with your own site and identity influential social media users to share your stuffs.

These lists of plugins are highly recommended by WooThemes but still there are many free plugins that will work perfectly with your themes. If you find any interesting plugin that will reduce anywhere please do share with us.

Article written by Ron Davis. He is a blogger since 2010 and working as content writer for various blogs. He is currently working for woothemescouponcodes.net where you can get woothemes coupon code and woocommerce coupon code.

Nowadays many businesses are mostly recognized by their logos as compared to their name. Such businesses have created their visual identity by displaying their logos on billboards, business cards, files, calendars, pens etc. Use of a logo on a promotional product and other means of advertising creates recognition of a specific company, in the minds of their target audience.  So, it can be inferred that a logo is a cheap way of advertising your business at a mass level. These are the basic reasons that every well recognized business has its specific logo and identity.

To stay ahead of your rivals in today’s competitive market you must have an eye catching and impressive logo, which creates a deep positive image of your business in the minds of your targeted audience. Your logo should portray the unique image of your business in its industry. It should symbolize the unique qualities of your business with innovation. Make sure that your logo conveys a clear and recognizable image to your targeted customers.

There are three components of a logo which are logotype, icon and slogan. Slogan is the name of the business or a brand name arranged in a unique or stylish way like “McDonalds”. The next component is the icon which is a designed image or symbol exclusively used to represent a specific business for example icon of Nike is a tick mark. The third component of a logo is logotype which may be a brief description of a business or something the company strive for or does perfectly. For instance the slogan of IBM is “we make it happen”. You can either use all these three components, singly or a combination of two. All these components are important to build a well-designed business logo, and each has its own significance.

For designing unique and attractive logo of your business you can hire a professional designer dealing in logo designing services. The professional designers can help you to create an appropriate logo according to the objective of your business, its vision and nature of your targeted customers. Your logo should be a unique logo and it should not match any other business, the professionals are the one who can ensure you that your logo is unique. A logo resembling the logo of another business can create confusion in minds of people and they may lose interest in your business.

The cost of designing a logo can range from low to high depending on your needs and the designing service you would hire. Some logo designers provide their services at very affordable rates; you should search online for choosing the one who best go with your budget.

Related Articles:

1. Research Process in Logo Designing
2. Guide to Designing a Memorable Logo
3. Tips to Design Logo From The Best Designer

Written by Alfred // We provide designing services which help you to give brand name to your business. Grow your business with our Logo Design and Banner service.

Most of the logo designs have alphabets, which range from the company’s complete name in colors or beautiful calligraphy to the company’s abbreviation. One of the most difficult types of logos that can be designed is the symmetrical logo. This is because getting a beautiful symmetry is not only difficult to create, but also difficult to imagine. No wonder, not many companies have symmetrical logos.

Following are ten excellent examples of what a good symmetric logo should look like. One should understand while seeing these logos that it is not the difficulty level or complexity that makes these logos so beautiful; it is the message they manage to carry along with them that make them appear apart from others.

1. Hugo Mavis

If a company wants to display an aura of creativity, elegance and class, it should go for a logo like Hugo Mavis. Using simple colors – black, white and gray – while taking help of flawless art, the company’s logo is an excellent example of top-notch logo. The background and the foreground fits well together, and only a man with a sharp eye can see the symmetry in the design.

2. Mixedpome

On first look, Mixedpome’s logo appears to be too easy – silhouettes of two men nested in three layers of apple – but on a close look, one cannot deny that the logo appeals the creative and mentoring side of the company – which Mixedpome actually is. The colors are elemental – red, orange and yellow – set against a darker background. The symmetry is simple, but it takes more of inspiration and imagination to land up with this classy logo.

3. Matchwing

What makes Matchwing’s logo so different is the simplicity and concept. By the application of circles and lines – along with apt usage of colors – the logo does not fail to impress the customers and company personnel. The logo is good enough to stand alone without its impressive background, but it is the background that adds more elegance to it. The designer has cleverly hidden the symmetry in the background by clever application of colors.

4. Jaguar

The logo speaks for itself. The complexity, perfection and clever implementation of symmetry make this logo an attractive one for an onlooker. What makes this logo even better is its independence from the background. The jaguar’s lifelike head peeping out of the greens displays the company’s visionary limits and the designer’s class.

5. Henland

The logo very cleverly uses crescent moons to make the hens without distorting the birds’ identity. The application of symmetry gives this cute logo an enhanced look. But the main thing is: the logo manages to highlight “Poultry“ Henland’s area of functioning.

6. Giardini Dopo la Pioggia

The logo found its way in the top ten not because of its beauty or complexity, but because of the cleverness with which, the designer managed to use symmetry to achieve this difficult-looking logo. The logo is perfect, beautiful and a good example of how one can reduce complexity of a design by application of symmetry. Except for the peacock’s head, everything is in perfect symmetry, enhancing the logo’s beauty.

7. Blu Leone

If there is a logo that is beautiful in its detailed form, Blu Leone’s logo hits the mark. Using English lions as the inspiration, the logo achieved is beautiful, intricate and detailed that cannot be missed on company seals, doors, products and other things.

8. Conquistador

Using the classic Spanish shield for the center design, Conquistador’s logo is classy, with a royal touch. The look of the logo gives the onlooker an idea about the classy and royal quality of the restaurant’s dishes.

9. Paperpassion

Paperpassion’s logo is the best at displaying emotion the company has for its product and services: Love and Passion. The clean arrangement of cut out sheets to make a heart in center is enhanced the cool transition of colors the designer chose to apply. A cool-looking logo is worth mentioning in the list.

10. Phoenix Agency

The logo may appear dark and difficult, but it is not so. The beauty with which the designer implemented the concept of symmetry is clearly evident here, and the choice of a single color makes the logo even more attractive. Phoenix Agency’s logo is a dark beauty of a logo one should look out for to take inspirations from.

Related articles:

• 15+ Free Quality Dingbat Fonts 
• 20+ Exclusive Sans Serif Fonts for Your Design 

Lavanderia

Here are a few times and is up again, especially since personal favorite even in cursive font.

Open Sans Family

Arriving at a summary set of 10 different font typefaces simple, here is a Google Web fonts are available as is.

Bree Serif

Serif Font one of the materials as well as any design simple and easy.

Arvil Sans

Font is characterized by simple, stylish form somewhat elongated. Alphabet corresponds to the number.

Blanch

Rounded corners of the fonts, free fonts give you a friendly impression. It is also unlikely, such as logos.

Bender

Font typefaces and logos you wish to use a unique design, and included a line with two normal versions.

Movavi

Free materials for anyone looking font you want to recommend a thick font style, font making it likely to accent the design.

Villa Didot

Font inspired by retro designs of vintage posters. Also has five separate font style can be completed by combining typography.

Corki

Free Fonts on the latest that was just recently released, has been designed to be used in the headline and that headline.

Amaranth

Playful alphabet, free fonts made material and dynamic design. Such statements are likely to be good in the headlines.

Arapey

Excellent readability, free and easy to use style serif fonts Osoddokusu. Google Web fonts available as a.

Novecento

Free fonts to choose from six different weight, stylish fonts material is also available as Web fonts.

Mosaic Leaf

Based on the Helvetica font has used all love, good usability is fashionable.

Ribbon

Added to the font line, free fonts, such as pop design reminiscent of the circus.

Sketch Gothic

As the title, material representations of free fonts that feels like a bold font gothic handwriting. Free download only Light.

Carton

Created print designs are inspired by embossing, clipart serif font.

Homestead

Serif alphabet was created using the lane, free font design elements.

Cubic Sans

Free alphabet font was designed by combining the three-dimensional cubic box.

Siruca Pictogram

Graphic representation only using the letter “Pictogram” font with free material.

Sports daily ◎ also nice in that it supports a wide range of genres and business.

Erler Dingbats

Corresponding to the Unicode standard, so it is the first time in history emoticons Font material. Are included in the design center simple to use.

A logo is what makes your brand distinguished from others. Hence it is essential, to first recognize the main purpose of having a logo and then proceed towards its designing process. The finalized design process must aspire to make the logo instantly recognizable, stimulating trust, appreciation, reliability and an indirect dominance.

Significance of Having Logo

The logo is one facet of a company’s commercial brand or monetary entity, and its shapes, colors, fonts, and images typically are noticeably special from competitor’s logos for capturing the market position. Logos play an active role for building your identity.

Value of Research for Effective Logo

It is recommended to carry out research on the industry for which you as a professional will be designing the logo. Study about the company’s history and its competitors. Problem-solve first and then proceed towards design phase. Some speculate what’s so tricky about creating a good logo. Looking at a glance a logo may seem to you as small and easy to do thing. But it is the end result which you are viewing and overlook the designer’s efforts which made it stunning. See, the first thing that you have to comprehend is that when you do some research to form your logo design, you don’t countenance any restrictions. If you generate one without any research your ideas will be very constricted or they can even be obsolete. So, it is essential to do some research earlier and discover new ideas for your own brainstorming session.

Inspirational Research

Perform research on logo Design that have been victorious and are designed using the existing styles and trends that may inter-relate to the design brief. It is suggested not to follow trends solely and forget the underlying theme. Research and design logo for completing client’s requirements rather than getting inspired and lost and remember longevity in logo designing is the key for having a great logo. Develop the logo design templates on the basis of your research. This is the solitary most imperative part of the design process. Moreover, it has been suggested by professionals to take breaks during the designing process. This assists your ideas in getting matured, replenishes your passion and allows you to seek feedback. It also gives you a brand new perception which will ultimately leads towards having the best logo design at the end of the day.

Written by Alferd // The point of a good Logo Design is to create a unique link to a brand in the mind of the consumer. Logo Design should always strive for individuality.

Here are some print ads that we collect as your inspiration.

What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate.

-unhate.benetton.com-

According to Benetton “These are symbolic images of reconciliation – with a touch of ironic hope and constructive provocation – to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.”

A series of posters, created by Benetton’s ‘research communication centre’ Fabrica in cooperation with 72andSunny.

Paramount Leader of the People’s Republic of China – President of the USA

President of the USA – President of Venezuela

President of the Palestinian National Authority – Prime Minister of Israel

Chancellor of Germany – President of France

Supreme Leader of North Korea – President of South Korea