Guide to Designing a Memorable Logo

Logo is one of most important thing to build a big brand in the world. When you start a business, you need to create the quickest possible route to business success. A logo helps to create this by contributing to your business’s visibility and credibility, two factors that will help your business grow and achieve success.   The right logo, with the right characteristics, will boost your visibility, credibility and memorability.  A good logo design is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message.

What is the right characteristics logo so you proud with it and your clients more satisfied with your job?

• Consistency in use of your logo, tagline, materials. Repetition helps people to remember who you are and what you do.
• Memorability, so that your logo sticks at the forefront of your potential clients’ minds. That way, they’ll think of you next time they have a need.
• Meaningfulness, so that your logo can spread the message about the distinguishing characteristics of your business.
• Uniqueness, which helps you stand out from the crowd. For example, if everyone in your industry uses a particular symbol (i.e., travel agencies often use globes in their logos), try to use something else – that way, your logo doesn’t just look like everyone else’s.
• Professionalism, in the quality of the graphics, the printing and the paper your materials are printed on.
• Timelessness in your logo will ensure that you don’t have to redesign your logo in just a few years, and that your investment and equity in your design will be lasting.
• Differentiation between the colors in your logo – and not just in terms of hue, but in terms of value as well, so that it translates well to black and white or greyscale, and so that colorblind people can read it.
• Unity between the different elements in the logo. The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together.
• Scalability, so that your logo looks equally good on a business card and on a sign for your business (or a billboard!), and at every size in between. A second part of this is legibility of your business’s name at different logo sizes, and making sure that your designer chooses a font that is readable.

Important Characteristics of Great Logos

• has a strong, balanced image with no little extras that clutter its look;
• is distinctive and bold in design, making it easy to see at a glance;
• has graphic imagery that looks appropriate for your business;
• works well with your company name;
• is done in an easy to read font;
• communicates your business clearly; and
• looks good in black and white, as well as in color

Basic Tutorials

1. Everything about Logo Design!
2. Logo – Its Elements and Inevitable Importance for your Business
3. The Six Universal Attributes Of a Great Mark
4. Why is a logo important? Can I make it myself?
5. Designing a Memorable Logo
6. A Guide to Creating Professional Quality Logo Designs
7. 5 Branding Basics Every Logo Designer Should Know
8. Vital Tips For Effective Logo Design
9. Logos: The Importance of Simplicity
10. A Guide to Logo Design
11. Using, fusing and abusing “the rules” of logo design
12. Corporate Identity Resources
13. Corporate Brand Guidelines
14. Corporate identity and corporate brand building
15. Brand New: Opinions on Corporate and Brand Identity Work
16. Logo Misapplication
17. The Value of Corporate Identity
18. Logo Design Basics: The Five Types of Marks
19. Logo basics that even some graphic designers forget
20. 5 useful logo design tips

Case Studies

Step by step design process. These are great inspirations to improving your technical skills.

1. The Logo Design Process of Top Logo Designers
2. Designing identities for small companies
3. Henri Ehrhart
4. JMR Insurance Group
5. BevReview
6. Dark Cliff
7. Typedia
8. Foehn & Hirsch
9. Vissumo
10. Two Giraffes
11. A-List Blogging Bootcamps
12. Plancast Penguin
13. Ennead Architects
14. The Philadelphia History Museum
15. Visit France
16. Associated Painters
17. UKE
18. Homespun Chili
19. Insyndia
20. Botanica
21. Undersea Productions
22. Million Monarchs
23. WavePulse Acoustics
24. Dounia
25. Brokers
26. BlueDrift
27. Happycry 
28. Siah Design
29. Apple & Eve
30. Mindberry
31. HotBox Studios
32. The Bounty Bev
33. Ultimate Potential
34. Grooveshark
35. LatitudeSouth 
36. HostLogik
37. Orb Web Solutions
38. Directed Edge
39. The Rebel Belle
40. Alys Grace

Font & Typography

1. Typography Basics
2. Typography in LOGOS
3. Type, Typography and Fonts
4. How To Chose The Right Font For Your Logo
5. 10 Common Typography Mistakes
6. How to Choose Fonts
7. How to Choose a Typeface
8. Letterspacing & Typefaces
9. “What Font Should I Use?”
10. Principles for Combining Typefaces
11. On font pairing in logo design
12. On Choosing Type
13. Making great font combinations
14. How To Choose A Font
15. Simple rules for good typography
16. Improve Typography In Your Designs
17. Typography tips s
18. Logo Design Typography: Helvetica
19. 20 Best Fonts For Logo Design
20. 30 Free Fonts Best for Business Logos
21. 50 Best Free Fonts of All Time
22. misprinted type freeware fonts
23. 30 Top Free Fonts From 2010
24. The Best Free Fonts Of All Time
25. 21 Most Used Fonts By Professional Designers
26. Great Fonts for Web 2.0
27. Top 87 Fonts A Designer Should Download

Free Font Resources

1. Dafont
2. Typenow
3. Urbanfonts
4. Creamundo
5. Showfont
6. 1001fonts
7. Abstract Fonts
8. Simply The Best
9. Web Page Publicity
10. Font 500
11. Search Free Font
12. Fawnt
13. Acid Fonts
14. Font Cubes
15. Font Space

 Online Font Tools

1. What The Font Seen a font in use and want to know what it is?
2. Identifont The largest independent directory of typefaces on the Internet
3. Typetester Compare fonts for the screen
4. FontBrowser A free online tool to to preview the fonts active on your system
5. Intelligencefont Tune font style online.
6. Fontifier Your own handwriting on your computer.
7. Font Comparer Compare web fonts
8. FontStruct Build, Share, Download Fonts
9. Create Your Own Font

 Free Font Tools

1. AMP Font Viewer
2. Font Xplorer
3. Free&Easy Font Viewer
4. FontForge An outline font editor that lets you create your own postscript, truetype, …
5. Font Frenzy FontFrenzy tames the frenzy of fonts that can clutter and slow down Windows.
6. FastFontSet Allows you to select the fonts for your needs.
7. Font Matcher
8. The Font Thing For managing TrueType fonts in Windows.

Colors Guide

1. Colours and Colour Effect The Big Colour-Guide
2. Color Harmony in Logos Color plays a crucial role in the message and mood a logo communicates.
3. COLOURlovers Color Trends & Palettes. Share Your Color Ideas & Inspiration.
4. The use of colour What colours signify, and how to find colours that fit with each other.
5. Color Theory Basics Color Theory is a set of principles used to create harmonious color combinations.
6. What does Color Mean?
7. Color Experience
8. Tips for Color Use in Logos
9. Choosing color combinations Tips on creating your next color palette.
10. The RGB Code The Mysteries of Color Revealed
11. Color in Motion
12. Color Schemer Color Scheme Gallery
13. Color combinations Choosing the right color combination is vital for any design …
14. Color Combo Library This combo library provides a convenient way to search color schemes.
15. PANTONE Color Suffix differences: C, CV, CVC, CVU, PC, EC
16. Color Meaning, Symbolism and Psychology
17. Spot & Process Colors

Logo Showcase

1. Carbonmade
2. LogoGala
3. Logospire
4. LogoSauce
5. lo8os
6. Creattica
7. LogoPond
8. LogoLounge
9. Logo portfolio
10. deviantART
11. Behance
12. Logos with a meaning
13. Inspiration, imitation or innovation
14. Logo Faves
15. Identity Archives Project

Logo Design Tutorials

1. Logo design tutorial from conceptualization to completion
2. Designing a Colorful Floral Logo With CorelDraw
3. Creating a logo from start to finish
4. How to make an awesome logo
5. 3D looking Sphere Logo
6. Step-by-step logo
7. Big Bocca – Illustrative Logo
8. Logo Design Project Step by Step Walkthrough
9. Creating a crazy cool logo
10. Geometric Flower Effect Logo in Illustrator
11. Design a Print-Ready Beer Label in Adobe Illustrator
12. Shopping Girl Character Logo Tutorial
13. Logo Design Process and Walkthrough for Vivid Ways
14. How to Make a Badass WordPress Logo
15. Piranha’s Revenge – Illustrative Logo
16. Sikbox Logo Design Process
17. Create an Origami Logo

CorelDraw Tutorials

1. Official CorelDRAW Graphics Suite Tutorials
2. Corel Draw Tutorials
3. FREE CorelDRAW Tutorials
4. Corel Draw Tutorial
5. CorelDraw 101
6. CorelDRAW by corelhouse.com
7. GrafX Tutorials
8. Coreldraw Video Tutorials
9. Tutorio – CorelDraw
10. Vectorials Tutorials
11. CorelDraw Tutorials 
12. VecPix Tutorials
13. Coreldraw Tutorials

 Adobe Illustrator Tutorials

1. Adobe Illustrator User Resources
2. Illustrator Techniques
3. Adobe Illustrator tutorials
4. Illustrator Tutorials
5. Adobe Illustrator Tutorials & Lessons
6. Illustrator Tutorials
7. Adobe Illustrator Tutorials
8. BioRust: Adobe Illustrator Tutorials
9. 60+ Illustrator Tutorials, Tips and Best Practices
10. Illustrator: How to Make Custom Swooshes, Swirls, and Curls
11. Mosaic image effect in Illustrator
12. Swirly curls in Adobe Illustrator
13. Illustration, from sketch to finish
14. Amazing Hidden Tricks in Illustrator
15. Creating a Logo in Illustrator