Huge amounts of money are spent on advertising every day by clients how want to see their product more successful than ever. Unfortunately, some times all these campaigns are conducted bypassing the opinions of graphic designers or any advertisers, following the guidance of the client.
Here are some basic tips that should be taken into consideration by all kind of clients before taking the step to hire a graphic designer or collaborate with a creative advertising agency.
1. AIDA (Attention – Interest – Desire – Action)
This is the most famous and simple advertising formula used in advertising all around the world and it would be very useful for clients to have that in mind while collaborating with a graphic designer or an advertising agency. Here is what AIDA means: When you advertise a product or a service you should have in mind that your advertisement should be attractive in order to gain Attention. This attention has to be transformed to Interest for your product or service and this interest should lead to your product or service being Desired. The final step is the potential to transform this desire to an Action of buying the product or following the advertisement’s instructions.
2. Advertisement positioning
Knowing where to place an advertisement according to its content is vital and it determines whether it will be successful or not. If you want to increase sales, this is a research that should never be bypassed. You wouldn’t advertising jewelry in a car magazine.
3. Do not confuse responses with results
People may respond to an amazing or a bad design in ways that may create intense impressions, but try not to misunderstand this impressions with the potential of the advertisement to convey the right message to the right people. Many time we hear a very good critique on a design or illustration and that is where the misunderstanding begins. The fact the the design of an advertisement is beautiful doesn’t always mean that the advertisement has the potential to increase sales. On the other hand, the fact that the logo at the top or at the bottom of a print ad is huge, doesn’t mean that the message is believable and persuasive.
4. Focus on content
Try to focus on the right elements of the design in your advertisement. It is much more important for an ad to be informative, believable, persuasive and believable, rather than being expensively produced, glossy, witty and funny.
Articles by isaaczakar.com
